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This web site had the following on the web page, "Cheap long distance or even local." We noticed that the web site said " From any Canadian cell phone , mobile phone or landline." It also said " Canada and USA wide CAD 0. Rates from your Canadian cell phone, mobile phone or landline. No matter where or when! As dialing out of your Canadian cell phone, mobile phone or landline. Simply pay as you go. When you run out of funds,. Simply top up with PayPal,. Credit Card, BitCoin or other methods." The header had calls as the highest ranking optimized keyword. It is followed by phone calls, cheap calls, and cheap phone calls which isn't as ranked as highly as calls. The next words justtalk.ca uses is make cheap calls. make cheap phone calls was included and could not be seen by search engines.